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BloggersUnite.org Drives Earth Day Buzz

Can you swallow this math? According to Copywrite, Ink, there were 88,000 blog posts on Earth Day (April 22) that were added to the already existing 2 million written earlier in the week. What’s even...

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Red Light, Green Light or How to Make Change Happen

Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words–How do you make change...

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Top Posts of 2012 – Social Marketing Meets Social Innovation

Where do social marketers get their inspiration? In an attempt to share how social innovation and social marketing intersect with a colleague of mine, the colleague responded something along the lines...

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